Lifestyle, Colour and Fashion trend forecasting presentations:
2:00 to 4:45pm
Please RSVP to Joanne Bowdery at Bluebear 01707 320274
Location: Jarvis Auditorium, Royal Institute of British Architects (RIBA), 66 Portland Place, London W1B 1AD
Tube stations: Oxford Circus & Great Portland Street.
Afterwards
All attendees are invited, as our guests, to an early evening drinks and canapes reception, from 5 to 7pm. Please RSVP if you are coming to the reception. Dress code: optionally eccentric.
‘Green is more than the new black. It is the window into our souls and the blueprint for our future...' is the opening introduction to the newly launched
Li Edelkoort / Trend Union Architectural trend forecasting book: ‘Greening, the new Perspectives 2010'.
This new Architectural trend forecasting book and the Architectural trend forecasting presentation in June, look for the signals of change in consumer interests, in the context of the built environment.
Helping to navigate these changes with inspirational images, text and colour palettes, the book reflects on, considers and tracks seven ‘Greening trends'.
It is a response to an increasing interest in colour and lifestyle trends from architects, interior designers, packaging designers, retail/shop designers and merchandisers. As well as signage, surfaces, materials and lighting suppliers. Whose clients and customers in the retail sector had already been drawing on lifestyle & fashion trend forecasting books and presentations. Using the information as a resource to orientate themselves with the changing influences that will effect consumer taste.
The launch of the new Architectural trend forecasting book is complemented by two trend forecasting events, for which you are invited to apply for places:
You can apply for tickets to either the morning or the afternoon events or both. Attendees are invited, as our guests to an early evening reception, from 5 to 7pm. Please RSVP if you are coming to the reception.
BACK GROUND
Li (Lidewij) Edelkoort/Trend Union
For around 20 years, internationally acknowledged as the leading figures in trend forecasting, Li Edelkoort and Trend Union, have been successfully creating colour, fashion and lifestyle forecasting books.
Used as tools in design, development, packaging, marketing, merchandising and retailing. The books are brought by a diverse range of clients in the Fashion, Interiors, Architectural, Cosmetics, Consumer Products and Automotive manufacturing and retailing sectors.
Trend Union now publish around 12 trend book titles, focusing on different aspects of fashion, colour, lifestyle, textiles, beauty, well being, pattern and print. All of which reference the current season's Trend Union General Trend book.
Each trend book is arranged into themes, containing text, images, fabrics, colour swatches etc., to tell and emphasize a colour or trend forecasting story. Published either once or twice a year and working typically eighteen months in advance of season.
Initially the new Architectural trend book will be published once a year, like the Lifestyle trend book.
Li Edelkoort The founder of Trend Union and the founder/director of Studio Edelkoort, Li is Dutch by birth and Parisian by adoption, She describes herself as '...extra lucid in forecasting...'. Travelling constantly, listening, shopping and searching, she taps into everything. Political, theological, artistic, literary and consumer movements all come under her scrutiny for analysis.
Li Edelkoort and Trend Union also publish Bloom, a trend magazine ostensibly for the flower and plant industry, but whose wider appeal stretches from horticulture to fashion, textiles, tableware and interiors.
She has been a visiting professor at the Royal College of Art, a member of the editorial board at Elle Decoration and has been voted one of the top fifty influences in the world of style. Currently Li is also Director of the Eindhoven Design Academy in the Netherlands.
Studio Edelkoort: Regularly commissioned to work on client's projects, Studio Edelkoort's international client base has included the Dutch Ministry of Environment & Transportation, DKNY, L'Oreal, Philips, Roche Pharmaceuticals, ABN-AMRO Bank, Nissan, Siemens, Gucci, Ferangamo, Camper, Sikkens and more... Producing tailored trend forecasts and collaborating on design projects.
RECENT PROJECTS
Givauden Recently Li and Studio Edelkoort developed a fragrance concept, called Spirit of Place, in collaboration with the French perfumier Givauden, for a recent edition of Bloom Magazine.
Laurier
A restaurant, concept and collaboration, with chef Andréas Mavrommatis at Galeries Lafayette in Paris.
North Meets South
An exhibition that analyses the aesthetic links between Scandinavian design and African craft.
Heartwear
A non-for-profit association that helps to sustain handcraft knowledge, collaborating with artisans to tailor their products for export.
K M ASSOCIATES
Colour and Trend Information We supply colour and trend information, in the UK through four channels:
Trend Magazines
Trend Books
Trend Presentations
Consultancy: details on application.
CONTACT
K M Associates Email: or tel: +44(0)1923 469009.
K M Associates
19 Heyford Road
Radlett
Herts WD7 8PP
