The FashionCapital Challenge

FashionCapital has just undergone a major review by the highly talented female pupils of Virgo Fidelis Convent School based in Upper Norwood. FashionCapital was invited to attend the Business Challenge by Entrepreneurs in Action, a Croydon Business funded organisation, to bring industry into a learning environment.

The 32 students were set three key challenges which included a full business review of the site, SWOT analysis, marketing plan and actual promotional concepts for both above and below the line marketing. The pupils were outstanding and showed exceptional business acumen including the opening of FashionCapital websites on Bebo, Face Book and Myspace.

The week long Business Challenge accumulated with each of the participating pupils making a presentation to Jenny Holloway, Director of Fashion Enter Ltd, and also Hayleigh Amos, Retail Manager. The two-hour presentation was excellently executed and included DVD presentations and adverts, Power-Point presentations and even a guitar jingle for a proposed radio advert.

Hayleigh Amos commented: "I was so impressed with all the girls that presented today. Their imagination and hard work really shone through and some of the comments expressed were totally new to us. Well done to everyone that participated in such an excellent project."

Jenny Holloway further commented: "Education today needs to be accurately focused towards business matters and concepts. The unison with EIA has proved to be very successful and our many thanks to Eric for coordinating this project. Sister Bernadette was an absolute inspiration too and encouraged the girls to really think outside their box and provide a first class review and presentation. This will only be the start of working with the girls at Virgo Fidelis and we all look forward to the next initiative."

The rest of this article will be posted next week when we receive feedback from the other teachers and EIA that have all worked hard to make this project an outstanding success. More pictures will be posted in the gallery next week.