These fashion forward pairs can be spotted strolling alongside the Thames, on their way to a late night gallery opening or attending an ‘in crowd’ event. Their Facebook’s are cluttered with images from their weekends, taken by Alistair Allan - AKA DirtyDirtyDancing, as they bounce to and from Shoreditch shindigs.

Tube couple by by Katherine Igoe-Ewer

The men, sporting messy curls, are a contrast to the carefully coifed locks of their partners, can be seen in black rimmed Deirdre’s shopping at Kokon to Zai with a gang of look-alike friends. Meanwhile, the girls clutch i-D and swan around Brick Lane in search for day dresses and billowing skirts.

The Era girl and the Russell Brand look-alike don’t necessarily have to be dating. It’s more of a partnership, even if it’s done without thinking, as it is merely coincidence that the two happen to compliment each other. It isn’t manufactured like Hollywood glamour, put together by a stylist ready to be forgotten in a fortnight; it sticks in your mind. These girls are on a completely different level to the Zoe-bot copycats that the weekly glossies constantly feature.  They don’t let Vogue or Another Man magazine dictate what they wear and they certainly don’t look towards current A-listers for inspiration, preferring to be their own muse.

By Petrina De Gouttes