Fashion Capital - estethica AT LONDON FASHION WEEK

estethica AT LONDON FASHION WEEK

Press Release

21^st January 2008

estethica AT LONDON FASHION WEEK

10^th – 13^th FEBRUARY 2008

The Exhibition at London Fashion Week will be hosting the fourth season of estethica, the platform devoted to promoting the best in eco-sustainable fashion, in association with Monsoon and Accessorize.

estethica has firmly established its reputation for raising awareness and promoting the concept of ethically-minded fashion within the industry and the public, showcasing both long-established ‘green’ brands alongside emerging designers who are concerned with sustainability. The initiative has served to demonstrate that ethical fashion in London today is as creative and cutting edge as the mainstream, removing the stigma that eco is dull.

As consumer demand grows more sensitive to ecological design, estethica celebrates designers who chose to work with either recycled materials, organic and sustainable fibres, or who adhere to being fair trade, by producing their work in a safe and social environment. estethica is unique in that it offers a network of like-minded labels to come together during London Fashion Week.

Co-curated by Orsola de Castro, founder of green label From Somewhere, Filippo Ricci and The British Fashion Council, Orsola said: “Support for the sustainable fashion movement has been incredible worldwide, but in the UK we have exceeded all expectations, with unprecedented moves towards a more ethical fashion industry. estethica is central to this shift.”

The Ecologist will again publish the estethica guide to February 2008’s exhibitors, which will be distributed at The Exhibition. The supplement will exclusively feature a beautiful fashion photo story styled by Kira Joliffe with Jasmine Guinness modeling clothing and accessories by estethica’s eco designers. Matilda Lee, The Ecologist’s Green Pages Editor, said of the designers ethos: “they should be commended for holding fast to their principles of putting sustainability on the agenda and for valuing long term vision over short term gain – in short: for designing with the planet in mind.”

estethica is located in The Exhibition at LFW in the grounds of the Natural History Museum, London SW7.

LIST OF estethica DESIGNERS FEBRUARY 2008

Sonya Kashmiri

Viridis Luxe

Fifi Bijoux

Makepiece

Shyam Narayan Prasad

Element 23: Del Forte Denim, Stewart + Brown, Nahui Ollin

Junky Styling

Ciel

People Tree

Terra Plana