| ineyewear.com: a revolution in online shopping |
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This year has
seen e-commerce flourish as consumers are logging on to the convenience of the
world-wide-web for everything from social networking to style blogging to
shopping. The latest is the launch of high-fashion online eyewear store
ineyewear.com and a revolution in how future consumers may use the internet for
their fashion shopping. By Becky Lyon Their ‘revolutioneyes’ section heralds a fun and easy to use approach to virtual shopping. The user simply uploads an image of their face on to the site and is then at liberty to ‘try on’ a host of designer frames from sunglasses to snow goggles by simply re-sizing and rotating to fit. As if that wasn’t personal enough the user can create an account, save their favourite styles and create a ‘wish list’.
The brands themselves are all desirable must-haves from Tom Ford, Fendi, Thakoon, Roberto Cavalli and Ray Ban. In addition, sign up to the newsletter and receive updates on the hottest brands and trends in eyewear or feel free to discuss your own views on the online forum.
This simple but genius concept will no doubt be adapted by other online sites in answer to one of the key online shoppers concerns, will it suit me? Have a go yourself at www.ineyewear.com
By Becky Lyon
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