Advertise on Fashion Capital

We are the leading fashion based resource and portal in the UK with an exponentially growing number of visitors. Our users range from undergraduate students researching the fashion industry, through to designers reviewing trend information and statistics, production units fashion journalists, marketers, PR professionals and other auxiliary services to the industry such as graders, accountants and legal representatives. We also have a strong consumer based following who have a general interest in fashion and trends. Our customers are all avid consumers of lifestyle brands from the iPod through to soft drinks, music festivals as well as other aspirational products and services.

Contact Tom Lofthouse via email on: on +44 (0)20 8462 9620 for further details.

Vital Statistics

Website: http://www.fashioncapital.co.uk/

Average monthly page impressions: 360,000

Unique users per month: 54,000

Visitors Profile: ABC1's, boutique owners, fashion buyers, fashion technologists, fashion journalists, marketers, PR professionals, fashion graduates and undergraduates. Predominantly female, between age 21 - 40

Visitor Origin:

EMEA: 47%

Americas: 40%

Other (inc Japan): 13%

Price: free, registration required

Key advertiser benefits

Reach thought leaders across the fashion industry, as well current and budding young designers. If you are looking to influence the fashion world with your new products or services, raise awareness of your company or have a more general proposition aimed at those who embrace lifestyle brands and have larger than average levels of income – then advertising on Fashion Capital is essential.

Below are the ways in which you can advertise on Fashion Capital

Newswire Sponsorship

• --An advertisement in the Fashion Capital newswire, which is delivered via email every week to over 3000 fashion professionals across the world – is currently available for GBP 600 - USD 1200 – EUR 1000

• --Copy specification: 50 words plus a web address

Example

Winters coming and you'll want to keep yourself warm – how about a sock to keep your mobile phone warm too? Individually decorated with plastic gems and motifs the MobSock can be designed to fit any style of mobile. Check out www,MobSockExample.com now and see our entire range.

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Banner / Skyscraper advertising

Banners and Skyscraper banner ads have been shown to be excellent ways of raising awareness for companies who use them in tandem with each other across complimentary sites.

• --The cost for a full size banner ad (at the top of the page) is GBP 27 per 1000 page impressions. An interstitial ad (within an article) costs GBP 30 per 1000 page impressions. We can also design your ad for you from as little as GBP 150.

Banner and skyscrapper specs

• --Banner dimensions: 468W x 60H pixels

• --Skyscrapper dimensions: 120W x 600H pixels

FashionCapital.co.uk homepage

• --Sponsored text links, can be placed on the homepage or other pages to drive additional traffic to your site. Prices on application.

Sponsor a channel

• --Should you choose to sponsor one of the channels on Fashion Capital (as dictated by the top menu bar) the top banner can be replaced, the top section of the site where the menu bar is situated can be given your corporate colour, as can the entire right hand bar. In addition to this you may upload a video of no more than 3 minutes in length to the videos section, where subject to editorial review it will be displayed for one calendar month.

• --The cost to sponsor a channel is GBP 2000 per month. Sponsorships of longer durations are available – please contact Tom via email on or on +44 (0)20 8462 9620 for further details.

PressZONE

• --PressZONE member organisations can release PR, documents, video of any their shows and any number of images to the Fashion Capital website for a 12 month period. The cost to become a PressZONE member is £700 per Annum.

• --Should you just wish to release PR on the site, this feature will remain free of charge. However there is the option to enhance your PR release, whereby it can be sent to all of the online Newswire services and passed directly to a number of fashion journalists. To prevent this system being abused, the PR must undergo editorial review before it can be released. The cost for the service is £35 per Press Release. Please send your Press Release to Tom via email on with the distribution option in the subject line of the email.