| Q&A Fashion Designer Catharina Eden |
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London based fashion designer Catharina Eden has just opened up her very own sampling unit not only for her own production but for others too. Here she talks exclusively to FashionCapital about keeping production closer to home, showing at FashionExpo / Profile and a whole lot more…
Q We hear you have just set up a small production unit, tell us about that... Cat: I have set up a small sampling unit, where all my own labels creation, sampling and short orders as well as small production runs are completed. I also want to help other designers that are in the same situation I was not so long ago, when I had difficulty finding the kind of service I can offer now, as well as always finding my work at the bottom of the pile! That is why I have opened my doors to others.  Q Are all your garments made and finished in the UK? Cat: Yes, now they are but before I had my own unit I did use seamstresses in my home country – Finland quite a lot. I will continue to use Finnish seamstresses still, however, because I want to also support the garment industry there.  Q What made you decide to keep production mostly local as opposed to possible cheaper options overseas? Cat: Control. Now I can oversee everything from cutting to finishing and that makes me able to ensure quality and the overall flow of work. Q You recently showed your S/S 08 on the FashionExpo / Profile catwalk, how was the experience for you? Cat: It was a great PR exercise to make my label known to buyers, press and public alike.  Q Did you get to meet some valuable contacts? Cat: Like with any Fashion Exhibition in the UK or abroad Profile drew in a good mix of people who not only can provide one with contacts but also with essential feedback, which is important at this stage.  Q Your parents attended the Gala show - what did they think? Cat: My parents are very supportive of my ambitions and enjoy seeing my label grow. They liked the gala event and really enjoyed the show.  Q What do you think about the current state of the design/manufacturing scene in the UK? Cat: I think it is strong. Everything goes through phases and if the industry has had a slight slump it will climb back again soon – bigger and stronger. I believe that fashion and the clothing industry will never die from this country. Q So what next for the Catharina Eden label?
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