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Eco Chic
By Matilda Lee
The savvy shoppers guide to ethical fashion
Published by Gaia | 30th November 2007 | Price: £7.99 | Paperback How can clothes be so cheap and readily available? Who makes them and under what conditions? Who’s paying the price for our fashion culture?
Recent news stories are highlighting issues such as the ‘slave labour’ used to make our clothes, whilst at the same time a growing number of luxury labels and high street retailers have been turning ‘green’ and launching organic / fair trade collections. From Stella McCartney to Sienna Miller, everyone is talking about the new eco chic. But what is it and why does it matter?
Up until now, an ‘ethical’ wardrobe seemed either impossible or undesirable. However, the trends on the catwalk have changed as a new generation turn their back on a throwaway culture and looks for ways to make their lifestyle more sustainable whilst still being stylish. Eco Chic provides DIY fashion tips that are stylish, affordable and most importantly – ethical. This book will allow you to look great but also feel good about your impact on other people and the environment as a whole.
Matilda Lee grew up in Maryland, USA. She has been at the UK’s most influential environmental magazine, The Ecologist since 2003 and was made editor of the magazine’s Green Pages in 2006. She also recently researched and wrote a booklet on ethical clothing for London Fashion Week. Matilda is married and lives in London. Advertisement |

Eco Chic 


