My presentation considered two key areas Corporate Image and websites...

In discussing Corporate Image I focussed on the need to present a consistent and professional image to the ‘outside world’ this includes existing or potential clients and suppliers. Every business card, letter, flyer, brochure etc should be viewed as an ambassador for your company – for many this might be the first contact they have had from you and first impressions do count! A consistent image helps to establish your brand identity. I then went on to consider logo designs and some basic dos and don’ts, which in turn lead into a brief discussion on stationery design.

The second part of my presentation “WWW = We Want Websites” discussed the need to have some form of on-line presence, however modest. To not have a website (or home page) relegates your business to 2^nd class status in the eyes of many. We explored how a website can be a useful marketing tool and made some comparisons between printed marketing materials and a website. We then considered some basic design principles to consider when designing any website.

Finally, we looked at how a website could be used to generate a marketing database and some of the benefits of setting up an online shop.

From the feedback, I understand that the students found my presentation very useful and that it covered topics not touched upon elsewhere in their courses, but which are essential to any modern business irrespective of industry/sector.

Phil Duscovitch-Davis
Image’inative Text

A Little about Me

•          Started career in print & design in late 70’s.

•          Worked with fashion industry since circa 2000 – Cutting Edge, Clothing Link, Pinpoint, Fashion Capital, London Fashion Forum (LFF) and Fashion Enter.

•          First website designed and built for North London Manufacturers Action group in late 90’s.

•          Led to creating and maintaining 18 websites for North London’s business support community, including Cutting Edge, Clothing Link, Business Link... Then asked to project manage the first incarnation of Fashion Capital and helped design the front-end.

•          Approached by LFF to produce launch edition newsletter – ended up producing issues for over two years.

•          Designed, built and maintained LFF website from inception through to LFF’s closure in 2006.

•          Designed Style File website.

•          Non Fashion industry clients include Brent, Enfield, Southwark & Waltham Forest Local Authorities, Metropolitan Police Service, Age Concern, Business Link for London

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