It may well be sales mania out there but retailers are already pushing forward with their latest stock. A noticeable theme already emerging is the colour purple, think berry shades from magenta to blackcurrant with a strong splash of violet in-between.

Not for the faint-hearted strong purples arrive in separates and prints and are often combined with white, beige, grey, silver, dark chocolate and other berry shades. Incorporated across the board from young retailers such as - New Look and Oasis to mid-market chains - Wallis and Monsoon. Elsewhere, the boys haven’t been left out from this berry nice mood as spied at Zara and H&M.

JoJo Iles