Teens care about the hottest brands and latest fashions. Most of them buy stuff more often than their parents, and they’re more concerned with quality and the prestige that comes from wearing certain brands. But style is always evolving and there are so many brands, stores and options that they get bored quickly. It is a common thing for teenagers before going out shopping, to look to magazines and celebrities for the current trends, and then go to the shops to see what's available at what price.

Selling to teens means selling to their peers. Teens trust their friends, so if you reach their peers, you eventually reach them, in large numbers. You need to brand teens bond to brands, so do whatever it takes to get your logo and brand message and styles in front of them repeatedly. Also, be interactive be high-tech and high-touch. Entice teens with contests or send postcards inviting them to your website to give their opinions. Once you have the links, building the chain should be easy!

Martin Huckle