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LFW’s New Generation Print E-mail
Sponsored by TopShop twelve seasons in a row The New Generation Award provides a much needed promotional kick start for new talent. Previous New Generation designers include: Alexander McQueen, Matthew Williamson and Sophia Kokosalaki. The scheme sponsors a selection of up and coming designers to either exhibit or present a catwalk show, or both, at the prestigious arena that is London Fashion Week.

 

 

The British Fashion Council and TopShop have announced the fifteen designers selected to receive New Generation sponsorship to showcase their Spring/Summer 08 collections at London Fashion Week this September.

 

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New Gen Catwalk sponsorship:

 

 

Christopher Kane

Danielle Scutt

Duro Olowu

Erdem

Gareth Pugh

Louise Goldin

Marios Schwab

Todd Lynn

 

 

Danielle Scutt and Louise Goldin, both Central Saint Martins graduates, will show their collections on-schedule, back-to-back, during London Fashion Week. Whilst at Central Saint Martins, Danielle was selected by Phoebe Philo to win the ‘Chloe Award for Best Designer’. Louise previously showed as part of ‘New Gen’ at The Exhibition at London Fashion Week in February 2006. Christopher Kane, Duro Olowu, Erdem, Gareth Pugh, Marios Schwab and Todd Lynn will once again receive New Generation sponsorship to show in London. Designers can receive up to three years of New Generation support.

 

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New Gen Exhibition Sponsorship:

 

 

Borba Margo
Danielle Scutt
Emilio de La Morena
Ginta
Louise Goldin
Meadham/Kirchhoff
Modernist
Osman Yousefzada
Peter Pilotto
Todd Lynn


 

 

 

Hilary Riva, Chief Executive of the British Fashion Council commented: “There is a creative energy in London that continues to produce diverse and dynamic designers.  New Generation, over the last decade has launched many successful international careers. I am in no doubt that some of this season’s New Generation will go on to develop established businesses and prominent careers within the industry.”

 

 

Caren Downie, Buying Director for Topshop adds: “We are delighted to be sponsoring what promises to be the most exciting New Generation line-up for at least a decade.  The line-up, this season, combines designers who have managed to establish an international reputation within a very short space of time, whist introducing brand new names to the catwalk.”

 

 

London Fashion Week will run from Saturday 15thThursday 20th September 2007.  The Exhibition at London Fashion Week will run from Sunday 16th – Wednesday 19th September 2007 and is located in the grounds of the Natural History Museum, London SW7.

 

 

For more information visit www.londonfashionweek.co.uk 

 

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