Having a positive and resilient attitude is critical to success. Relationships are everything today, so when you call someone you don't already know, you're going to hit a great deal of resistance from the start. But don't let a few bad calls affect your attitude during the next call.

Another key is to listen. Your prospect will warm up once you're able to get them talking about what they do, their goals or their challenges. Lastly, don't forget to follow up.  More meetings have been secured in business simply by making those extra calls and catching the prospect at a better time.

Martin Huckle