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PR company Huge Promotion's Managing Director Bethanie Lunn provides a diary to let us know about the PR world...
 Diary of Huge Promotions Ltd:
The key to successful work completion is; team work! There are many jobs which you can’t possibly do on your own, whether it is an idea for a press release or thinking of a new approach to something. If you are just starting your own business and have recruited a small or large team of staff, it is very important that you work together. Here are some top tips on how to communicate effectively. I will give you an insight of how we work together each week; Monday
Tuesday Wednesday
Thursday Friday In the Huge office we have several ways of communicating when we are sat at our desks – we either; Ok, I hope that this will work for you as much as it does for us! So good luck, and start being organised with team work and communication! For further information, or if you have any queries – simply drop us a line-we’re all ears and happy to help! Also, if you have missed any of the past weeks and would like to know if we have covered your queries, please contact
and she would be glad to send you some information and advice.
Diary of The all inclusive fashion and lifestyle PR and events agency. Week 15: The Benefits of Brainstorming and Team work Another buzzy week in the Huge Promotions office this week! Huge Promotions are willing to share with you the secrets to a growing business in the fashion world… Huge Promotions has a strong team of freelance and in house experts, with expertise in several areas including; PR, events, design and styling. All of our staff have degrees and strong experience in related areas, along with vast contacts in the media and industry, across the board. Huge Promotions is so successful due to the varying experience and skills of the staff, the team have very different and creative ways of working. Every week we have a brainstorming session; ‘Huge’s Head-Rush’, this is a very effective way of sharing ideas and learning new ones too. The brainstorming doesn’t just create new ideas within the office, but it also helps refresh old ideas and keeps weekly tasks up to date and fresh. The weekly brainstorming session can give you new ideas for future fashion trends, buzz words and up and coming events. Within the fashion industry in particular, it is vitally important to keep abreast of fashion trends, current affairs and industry news. Brainstorming sessions offer the opportunity to share your ideas with others and importantly, allow you to consistently re-focus your aims and activity to suit. To help you get started here is a summary of industry news that you may find useful; Consumer press such as Marie Claire and Glamour magazine have already covered autumn and winter fashion spreads for 2005/06, but National newspapers and fortnightly magazines such as Closer are currently working on them now. To give you an insight into A/W trends, be inspired by our in house research; Russian Inspired: fluffy scarves and hats with pom poms will be a must have accessory, there is also leather, suede, sheepskins and furs available, basically anything that is luxurious to the touch and mixes different textures. Vintage Glamour: The theme comprises of 1930s and Edwardian looks with 1950s and 80s grooming. The Vintage Glamour look consists of dropped waist dresses, heavily beaded tops, frilly necklines, layered net skirts, floor length gowns and handkerchief hems. Prep School: is about achieving the school uniform look with a fashionable and stylish edge. The look is smart and masculine; blazers, baggy shirts and ties, tucked in to tailored high waisted trousers and snug fitting pencil skirts that accentuate the feminine silhouette. To see the brain and brawn behind our own brainstorms, read on… Bethanie Lunn is the Managing Director of Huge Promotions; she set up the business one and a half years ago when she was just 23. To run a business at such a young age is a good advert for her venture. Bethanie Lunn has great expertise in PR, events, design and styling, she gladly shares her knowledge and skills with the rest of the team.
Clare Bloomfield is the Events Manager at Huge Promotions; she liaises with some of the top notch cuisines throughout the Midlands and the
Kate Mitchell is the PR Assistant at Huge Promotions, she assists with the basic principles of PR, and she liaises with the press everyday and approaches potential clients. Kate has a strong background within the fashion world, having studied fashion for five years at college and university. Kate has just graduated from De Montfort University, gaining a BA (Hons) degree in Fashion Retail Buying. Whilst at University, Kate worked for Warehouse Ltd, where she learnt the basic principles of retail and sales.
Huge Promotions also take on work experience candidates, this gives students and young adults the opportunity to develop their skills and experience as well as giving us fresh and new ideas. If you are looking for work experience within the fashion, beauty and lifestyle PR industry please do not hesitate to give us a call or send your CV and cover letter to the address below. Any CVs by email for work experience please send to:
. So building a strong team like Huge Promotions is important when starting your own business. Having different members of staff with varying expertise is great for new ways of thinking. For further information, please do not hesitate to call us. We’re happy to help, if you have any queries – simply drop us a line and we’re all ears. We would enjoy telling you how we can get the press talking about you too! About us: Huge Promotions Ltd LCB Depot LE1 1RE T: 0116 253 3418 E :
‘Huge’ is an all inclusive creative PR consultancy with a difference… We’re an original and funky consultancy, offering original expertise in four main areas: Huge: PR Huge: Events Huge: Design Huge: Fashion Styling Each area has its own designated team of experts to assist with your queries, based under one roof for a uniform but innovative approach to your complete publicity needs. These areas pull together to create the all inclusive consultancy that is Huge Promotions Ltd. · As you get all these services under one roof, you save on time and money. · The skilled diversity of Huge Promotions enables us to organize and manage an array of services from: fashion shows, press attention, copy writing, photography shoots and more. · Huge has a fifteen strong team of in-house stylists, project and event coordinators, photographers, models and designers for your convenience. · We can provide all personnel for a cost effective package. · Media relations and contacts are one of the areas that we specialize in. · We offer flexible terms and services to suit your individual aims and budget, and are all ears on listening to your ideas - offering ways in which we can help you turn them into a reality. · We listen, we create and we deliver. Visit our website at: www.hugepromotions.co.uk, you will see that we do things differently.
Diary of The all inclusive fashion and lifestyle PR and events agency. Week 13
It is important to consistently re focus PR activity to suit industry developments, trends and new gained knowledge as well as to out stand competitors. So here are some hints and tips on how to sell your own brand!
Make sure that the brand meets your company’s profile, if you approach a company that has no relation to your market it is a waste of time. Use case studies and past successes to get your point across. If you have testimonials of how impressed other customers, companies or media have been with your product – use it as ‘ammunition’ to prove that you have a good product. If you have not got any testimonials, seek them!
Follow the list of tips below before approaching each customer / company to ensure you get the best results from your approach: 1.Research the potential customer thoroughly, if they have a website, visit it and read the history of the brand. Is it right for you and vice versa? 3.Always research the correct contact name. You want to speak to the right person who can help you for best results. 4.Consider all questions they may ask you, if you don’t know the answer, they will loose interest. 5.Make sure you mention all of the positive points of your product and know why they should want to buy into it. f your product is a favourite with the media, it will be with buyers too, so get those all important column inches! 6.Aim to arrange a face to face meeting so that you can show your product to them physically. Or at least send them some images and further information. 7.Tell them when you will send it so they can look out for it, and say you will call them shortly after to ensure they have received it. Persistence and organisation is key! 8.Once you have sent your company profile and have phoned them to confirm they have received it, respect the fact they may be busy and give them chance to read through it. 9.Phone them within 24 hours to see if they have read it and if they are interested, if they are you can take this further. Here at Huge we can do all of this for you, acting as your PR Company and business agents in selling your product to both the media and buyers. It is important you have a fresh perspective on your own brand and have the professional edge a PR Company can offer you in presenting your brand to others.
‘Huge’ is an all inclusive creative PR consultancy with a difference…
Diary of The all inclusive fashion and lifestyle PR and events agency.
Week 14 This week the Huge Promotions team have been working extremely hard with media liaison! Selling our clients into the magazines for those all important column inches and cuttings! We have been successful in selling our client, Picchu Maternity into some of the most fashionable pregnancy reads in the UK, including ‘I’m Pregnant’ magazine, so look out for this the in the October/November issue!
Look out for new magazine ‘TFT’, out in September, our amazing handbag client, Handbags and Gladrags will be featured in there! This is amazing, getting our clients featured in the launch of a new magazine!
Huge Promotions is a fast moving and growing PR consultancy, so working on exposure for the company is a key task. Huge Promotions PR Assistant, Kate Mitchell attended a seminar recently relating to small businesses, ‘Marketing a Small Business’. A fantastic seminar to help raise your company’s profile. The seminar was taken by Brian Hinners, who has been in the marketing industry for many years. We also have in house brand and marketing specialists at ‘Huge’ to offer you an overall insight into the promotion of you brand. Pulling together both Hinners knowledge and that of our team, follow these top tips: The most important areas for small businesses are; brand identity and customer identity. Having good quality brand identity is essential for people to remember you and your business. Having a bold and simple logo will attract peoples attention and more than likely be remembered in the future. With Huge Promotions logo being purple, it is attractive and appealing to both men and women, and as purple is related to royalty, it certainly gives us the prestige we deserve!
So remember when you are designing your logo or brand image, keep it simple but attractive. Less is more! Customers are your business, so keeping them happy is essential. It is very important to know your customers well. Take a few moments and think about your customers, write out a customer profile, perhaps focus on their lifestyle, ask them what they want from you? Always ask them what their requirements are, and try your best to meet them. Only happy customers return! Whatever your business is, you will always have customers or clients. Huge Promotions are very successful with pleasing clients, exposure and quality is the secret to success. We always aim for the highest exposure, even as classy as celebrities wearing our client’s products. We have secured our clients products to be featured on the likes of Javine, Natasha Bedingfield, Girls Aloud and Strictly Dance Fever, amongst other successes – all offering published column inches and television exposure!
What more could you ask for, celebrity exposure? Wow! For further information, please do not hesitate to call us. We’re happy to help, if you have any queries – simply drop us a line and we’re all ears. We would enjoy telling you how we can get the press talking about you too! About us: Huge Promotions Ltd LCB Depot LE1 1RE T: 0116 253 3418 E :
‘Huge’ is an all inclusive creative PR consultancy with a difference… We’re an original and funky consultancy, offering original expertise in four main areas: Huge: PR Huge: Events Huge: Design Huge: Fashion Styling Each area has its own designated team of experts to assist with your queries, based under one roof for a uniform but innovative approach to your complete publicity needs. These areas pull together to create the all inclusive consultancy that is Huge Promotions Ltd. · As you get all these services under one roof, you save on time and money. · The skilled diversity of Huge Promotions enables us to organise and manage an array of services from: fashion shows, press attention, copy writing, photography shoots and more. · Huge has a fifteen strong team of in-house stylists, project and event coordinators, photographers, models and designers for your convenience. · We can provide all personnel for a cost effective package. · Media relations and contacts are one of the areas that we specialise in. · We offer flexible terms and services to suit your individual aims and budget, and are all ears on listening to your ideas - offering ways in which we can help you turn them into a reality. · We listen, we create and we deliver. Visit our website at: www.hugepromotions.co.uk, you will see that we do things differently. It is important to consistently re focus PR activity to suit industry developments, trends and new gained knowledge as well as to out stand competitors. So here are some hints and tips on how to sell your own brand!
Make sure that the brand meets your company’s profile, if you approach a company that has no relation to your market it is a waste of time. Use case studies and past successes to get your point across. If you have testimonials of how impressed other customers, companies or media have been with your product – use it as ‘ammunition’ to prove that you have a good product. If you have not got any testimonials, seek them!
Follow the list of tips below before approaching each customer / company to ensure you get the best results from your approach: 1.Research the potential customer thoroughly, if they have a website, visit it and read the history of the brand. Is it right for you and vice versa? 3.Always research the correct contact name. You want to speak to the right person who can help you for best results. 4.Consider all questions they may ask you, if you don’t know the answer, they will loose interest. 5.Make sure you mention all of the positive points of your product and know why they should want to buy into it. f your product is a favourite with the media, it will be with buyers too, so get those all important column inches! 6.Aim to arrange a face to face meeting so that you can show your product to them physically. Or at least send them some images and further information. 7.Tell them when you will send it so they can look out for it, and say you will call them shortly after to ensure they have received it. Persistence and organisation is key! 8.Once you have sent your company profile and have phoned them to confirm they have received it, respect the fact they may be busy and give them chance to read through it. 9.Phone them within 24 hours to see if they have read it and if they are interested, if they are you can take this further. Here at Huge we can do all of this for you, acting as your PR Company and business agents in selling your product to both the media and buyers. It is important you have a fresh perspective on your own brand and have the professional edge a PR Company can offer you in presenting your brand to others.
‘Huge’ is an all inclusive creative PR consultancy with a difference… Diary of Huge Promotions Ltd:
The all inclusive fashion and lifestyle PR and events agency.
Week 12
It has been a buzzy atmosphere at Huge this week what with working on next season media plans. We have been busy doing the PR for our clients, liaising closely with the press to get those all important column inches.
Having your product or brand featured in a wide spectrum of media, increases not only exposure and recognition of your brand, but also sales! Appearing in a feature is worth thousands in advertising and you get a much stronger return.
Consumer press (glossy monthly magazines, such as Glamour Magazine), are currently writing about autumn and winter trends. Consumer press work at least six months in advance, so when the sun is shining outside, the glossy mags are writing about Christmas!
If you want to feature in these magazines, you have to think like journalists too! It is pointless sending a gift or press release on your spring/ summer collection to consumer press now, as they stopped writing about that season around February!
 If you think ahead, you are more likely to get featured in the press. Here are some other top tips to get ahead:
Press Releases
Set out your press release with the date and the words 'press release' marked clearly at the top, it is important that you identify its purpose.
Use an eye catching head line, possibly one that uses shocking statistics or poses a question to intrigue the reader into reading further.
You have to remember, journalists get 100's of press releases through each day and decide within 5 seconds whether they are going to use it or throw it away, so yours must stand out!
Try to keep releases to one page to avoid scrolling down/ turning the page - simple is best.
Throughout the release, ensure that you answer these questions in relation to your brand (the 5 w's and the 'h'):
..You get the picture.
Tips:
Face to face meetings are always good. Take along your portfolio and some samples, give Editors a personal gift. You must, however - get the right contact name. Try not to bother the chief Editors too much, as they are very busy people! Try their assistants instead.
You should ask each journalists preferred method of contact for best results, and try to get the right name, as opposed to the actual Editor. For example, if you wish to promote a clothing label, contact the Fashion Editor. If you wish to promote a catering company, contact the food or Lifestyle Editor. Where you are unsure, try the Features Editor.
Tailor your release to each media type - try to mirror the language of each publication, the language of The FT for instance is very different to that of Glamour Magazine!
Keep in mind their lead-times, consumer press (glossy mags) work up to 6 months in advance so they'll be writing about summer when it's Xmas! Nationals (newspapers) often work last minute, but it varies.
It also helps to get featured in the press if you can be as creative as possible. At Huge, we like our clients to be shouted about, and pull together our innovative ideas in order to help make that happen. If you can send a gift idea to key journalists, such as a compact mirror embossed with your logo – you will instantly differentiate yourself from your competitors.
 Team the gift with a quirky strap line – and you will really stand out. We have worked with various foot wear brands for instance, and sent out a shoe, with the strap line, ‘Now that we have got our foot through the door, listen up…’
It sound gimmicky, but it works!
Huge is full of creative yet professional campaign ideas and can help you to stand out from the crowd too.
For further information, please do not hesitate to call us.
We’re happy to help, if you have any queries – simply drop us a line and we’re all ears.
We would enjoy telling you how we can get the press talking about you too!
About us:
Huge Promotions Ltd
LCB Depot
31 Rutland Street
Leicester
LE1 1RE
T: 0116 253 3418
E :
‘Huge’ is an all inclusive creative PR consultancy with a difference…
We’re an original and funky consultancy, offering original expertise in four main areas:
Huge: PR
Huge: Events
Huge: Design
Huge: Fashion Styling
Each area has its own designated team of experts to assist with your queries, based under one roof for a uniform but innovative approach to your complete publicity needs.
These areas pull together to create the all inclusive consultancy that is Huge Promotions Ltd.
· As you get all these services under one roof, you save on time and money.
· The skilled diversity of Huge Promotions enables us to organise and manage an array of services from: fashion shows, press attention, copy writing, photography shoots and more.
· Huge has a fifteen strong team of in-house stylists, project and event co-ordinators, photographers, models and designers for your convenience.
· We can provide all personnel for a cost effective package.
· Media relations and contacts are one of the areas that we specialise in.
· We offer flexible terms and services to suit your individual aims and budget, and are all ears on listening to your ideas - offering ways in which we can help you turn them into a reality.
· We listen, we create and we deliver.
Visit our website at: www.hugepromotions.co.uk, you will see that we do things differently.
Diary of Huge Promotions Ltd:
The all inclusive fashion and lifestyle PR and events agency.
Week 11
The Real Hair Awards ceremony took place last Saturday at the Northampton Saints in Northamptonshire. It was a fantastic event, with great feedback from everyone that attended. We had great celebrity presence from Gina Akers and Desmond Murray, who both said that they were very impressed by the ceremony.
Now that the event is over, Huge Promotions are working on the Real Hair Awards post event magazine, so watch this space for more information…..
Gina Akers
 There are other events that any designer or fashion body should be on the look out for: Pure and Off Price are two events coming up this year. Visit their websites for more information, and contact them for exhibition rates. If you are on a budget, we’d recommend you go along to visit the shows to see how they work, and perhaps hand out some goody bags or leaflets offering information or discount for your clothing ranges. If you need help coordinating goody bags or media packs, we’d be happy to help. Our team of designers and PR representatives are on hand to guide you.
Huge have had some great interest from potential clients over the past couple of days, so some big names will be appearing here shortly, keep any eye out for more details!
Maybe you need PR? Huge can offer you great services, whatever your aims and needs are we will be able to achieve them. Please just give the friendly office a call on 0116 2533418.
Our current clients are selling in well to the press, glossy magazines such as Marie Claire and Elle are eager to feature our clients. We always keep our clients up to date with regular tasks and present them with ‘cuttings’ from magazines every week.
We always ensure that we get our clients those good old “column inches” in some of the top glossy magazines; this is a great opportunity for increased exposure, sales, reputation and status. A good PR company will do this for you.
To evaluate the effectiveness of your PR, follow these hints:
Media evaluation should be an ingredient in assessing how your PR is working. With media evaluation you are evaluating how your company's reputation or its products or services are represented in the media and comparing this to the competition.
There are a number of measurements and judgements to make when evaluating your media coverage:
One of the Huge Promotions strong points is media liaison, we work with top magazines every week, and because we have great photographers and fashion stylists the press are just screaming for our clients products.
 Huge Promotions are currently liaising with Home Style magazine for a photo shoot with Chrissie Mason for her artwork ‘Lovely Art’. Huge have organised everything from arranging the meeting to the actual photo shoot itself. We always ensure that our clients are happy with the shoots before we go ahead. The photo is this Friday so watch this space for future press coverage!
‘Huge’ can certainly do the same for you, if you want guidance – we are here to give you free advice. What the industry terms ‘column inches’ is a great way for your label to generate sales. Huge can give you the professional edge and liaise with the media on your behalf to get your label seen and heard. It can be quite easy for anyone to call a magazine, but who you speak with specifically, how you speak with them, and how you maintain that contact is a specialist area. To make the most of press opportunities, a PR Company like Huge can do all of that for you.
For further information, please do not hesitate to call us.
We’re happy to help, if you have any queries – simply drop us a line and we’re all ears.
We would enjoy telling you how we can get the press talking about you too!
About us:
Huge Promotions Ltd
LCB Depot
31 Rutland Street
Leicester
LE1 1RE
T: 0116 253 3418
E :
‘Huge’ is an all inclusive creative PR consultancy with a difference…
We’re an original and funky consultancy, offering original expertise in four main areas:
Huge: PR
Huge: Events
Huge: Design
Huge: Fashion Styling
Each area has its own designated team of experts to assist with your queries, based under one roof for a uniform but innovative approach to your complete publicity needs.
These areas pull together to create the all inclusive consultancy that is Huge Promotions Ltd.
· As you get all these services under one roof, you save on time and money.
· The skilled diversity of Huge Promotions enables us to organise and manage an array of services from: fashion shows, press attention, copy writing, photography shoots and more.
· Huge has a fifteen strong team of in-house stylists, project and event co-ordinators, photographers, models and designers for your convenience.
· We can provide all personnel for a cost effective package.
· Media relations and contacts are one of the areas that we specialise in.
· We offer flexible terms and services to suit your individual aims and budget, and are all ears on listening to your ideas - offering ways in which we can help you turn them into a reality.
· We listen, we create and we deliver.
Visit our website at: www.hugepromotions.co.uk, you will see that we do things differently.
Diary of Huge Promotions Ltd:
The all inclusive fashion and lifestyle PR and events agency.
Week 10
There is only one day left before the Real Hair Awards, the tension is tight, the champagne has been ordered and the stylists are preparing for one of the largest and most exciting events of the year. The Oscar style ceremony is attracting some of the most inspiring people within the hair industry, with celebrity appearances from Gina Akers, who is the official Compere and Trevor Sorbie who is on the judging panel.
   For more information please contact Bethanie Lunn on 0116 2533418
Cawthorne and Wright have an amazing outcome from the photo shoot for the British Hairdressing Awards; the ceremony takes place later this year, so watch this space!
Lisa Maynard-Atem is the stylist for Cawthorne and Wright’s photo shoots. Lisa has a fantastic background within the fashion industry, having worked with well known stylists Trinny and Susannah for ‘What Not To Wear’ and also alongside Zoe Lem from the BBC. Lisa has chosen some fantastic clothing from up and coming designers which can create some amazing looks for the shoot.
 Huge welcome’s Kate Mitchell, Freelancer Kate starts this month part time, and looks forward to beginning full time in July. She is graduating in July, with a BA (hons) degree in Fashion Retail Buying. Kate has a fantastic knowledge of the Fashion and Retail industry, and looks forward to pursuing her role as PR Assistant at Huge. At the moment Kate is exhibiting her work at DeMontfort University in Leicester for the Art and Design Degree show, this is on till Tuesday 21st June.
 Huge Promotions have liaised with glossy magazine Marie Claire and other high brow glossies, who have taken great interest in their clients for future features. So watch this space for some exciting news and press coverage!
A PR company as strong as Huge Promotions will really take your brand to the next level, getting the top brow press interested and eager to approach you.
Huge Promotions don’t have busy days they have Buzzy days!
Huge Promotions has experts at all levels of PR, we can organise an event, the styling and get the press talking about you. Huge is described as a ‘one stop fashion shop’. With contacts as strong as Huge’s, your brand will get all the exposure you need.
For further information, please do not hesitate to call us.
We’re happy to help, if you have any queries – simply drop us a line and we’re all ears.
We would enjoy telling you how we can get the press talking about you too!
About us:
Huge Promotions Ltd
LCB Depot
31 Rutland Street
Leicester
LE1 1RE
T: 0116 253 3418
E :
‘Huge’ is an all inclusive creative PR consultancy with a difference…
We’re an original and funky consultancy, offering original expertise in four main areas:
Huge: PR
Huge: Events
Huge: Design
Huge: Fashion Styling
Each area has its own designated team of experts to assist with your queries, based under one roof for a uniform but innovative approach to your complete publicity needs.
These areas pull together to create the all inclusive consultancy that is Huge Promotions Ltd.
· As you get all these services under one roof, you save on time and money.
· The skilled diversity of Huge Promotions enables us to organise and manage an array of services from: fashion shows, press attention, copy writing, photography shoots and more.
· Huge has a fifteen strong team of in-house stylists, project and event co-ordinators, photographers, models and designers for your convenience.
· We can provide all personnel for a cost effective package.
· Media relations and contacts are one of the areas that we specialise in.
· We offer flexible terms and services to suit your individual aims and budget, and are all ears on listening to your ideas - offering ways in which we can help you turn them into a reality.
· We listen, we create and we deliver.
Visit our website at: www.hugepromotions.co.uk, you will see that we do things differently.
Diary of Huge Promotions Ltd:
The all inclusive fashion and lifestyle PR and events agency.
Week 9
With only 9 days to go before the Real Hair awards 2005 – Northampton tension is building and the tickets are selling out fast.
With celebrity invites and the most stylish hair salons within the region attending, the evening should defiantly not be missed. Gina Akers, channel 4’s ‘The Salon’ is the official compare of the evening and she will be bringing along with her a team of other celebrities and experts!
Tickets are selling fast, to secure at place at the hair industries answer to the Oscars - so don’t despair, give us a call and book your tickets! The evening has a choice of a sit down 3 course meal with champagne followed by a fashion show and then the award ceremony or you can just come and enjoy the ceremony in the theatre.
The event will be a star studded and fashionable, supporting Breast Cancer Campaign. Attendees will have a night to remember as well as supporting a good cause.
For further information, please contact Huge Promotions Ltd on 0116 2533418
 Huge Promotions are also working on the Lifestyle Awards for October 8th 2005. Bethanie Lunn saw a gap in the market for certain businesses to celebrate their achievements and rewarded for them. As lifestyle is a wide spectrum and encompasses many aspects, the awards will be very interesting and each area will have an important role for each category. The lifestyle awards catagories include – hair and beauty, fashion, living, culture and art.
Our Leicester based salon client ‘Cawthorne and Wright’ are well on their way with success for the British Hairdressing awards, they have their photo shoot for the entry on the 16th June. We are pulling together models and eccentric styles for the photo shoot to make it an individual and exciting look.
 Huge Promotions has experts at all levels of PR, we can organise the event, the styling and get the press talking about you. Huge is described as a ‘one stop fashion shop’. With contacts as strong as Huge’s, your brand will get all the exposure you need.
For further information, please do not hesitate to call us.
We’re happy to help, if you have any queries – simply drop us a line and we’re all ears.
We would enjoy telling you how we can get the press talking about you too!
About us:
Huge Promotions Ltd
LCB Depot
31 Rutland Street
Leicester
LE1 1RE
T: 0116 253 3418
E :
‘Huge’ is an all inclusive creative PR consultancy with a difference…
We’re an original and funky consultancy, offering original expertise in four main areas:
Huge: PR
Huge: Events
Huge: Design
Huge: Fashion Styling
Each area has its own designated team of experts to assist with your queries, based under one roof for a uniform but innovative approach to your complete publicity needs.
These areas pull together to create the all inclusive consultancy that is Huge Promotions Ltd.
· As you get all these services under one roof, you save on time and money.
· The skilled diversity of Huge Promotions enables us to organise and manage an array of services from: fashion shows, press attention, copy writing, photography shoots and more.
· Huge has a fifteen strong team of in-house stylists, project and event co-ordinators, photographers, models and designers for your convenience.
· We can provide all personnel for a cost effective package.
· Media relations and contacts are one of the areas that we specialise in.
· We offer flexible terms and services to suit your individual aims and budget, and are all ears on listening to your ideas - offering ways in which we can help you turn them into a reality.
· We listen, we create and we deliver.
Visit our website at: www.hugepromotions.co.uk, you will see that we do things differently.
Diary of Huge Promotions Ltd:
The all inclusive fashion and lifestyle PR and events agency.
Week 8
Huge has been extremely busy this week with the build up to the RHA ceremony. The event is only two weeks away, and has had lots of interest with ticket sales. The event is attracting celebrities and of course some of the most impressive hair salons from the Region. It will be a spectacular evening, filled with entertainment and red carpet style service.
 Huge can also proudly announce that salon client ‘Cawthorne and Wright’ has been entered for the British Hairdressing Awards for this year. The Leicester based salon based is ‘creating a reputation for dramatic innovation’. Cristie Herbert creative co-ordinator at Huge is currently organising the photo shoot for the event. Cawthorne and Wright are also looking to produce a unique collection of conceptual hair designs and styles for this years entry. Watch this space and directing.
 Huge is currently liaising with interior companies for some of the most exclusive apartments in the East Midlands to exhibit ‘bespoke canvas artwork’ for client Lovely Art.
  Huge Promotions has experts at all levels of PR, we can organise the event, the styling and get the press talking about you. Huge is described as a ‘one stop fashion shop’. With contacts as strong as Huge’s, your brand will get all the exposure you need.
Huge’s success with press liaison has established links for hosiery client ‘Tightsplease’ to feature their autumn collection in magazines; Elle and Glamour, so look out for the amazing feature!
 For further information, please do not hesitate to call us.
We’re happy to help, if you have any queries – simply drop us a line and we’re all ears.
We would enjoy telling you how we can get the press talking about you too!
About us:
Huge Promotions Ltd
LCB Depot
31 Rutland Street
Leicester
LE1 1RE
T: 0116 253 3418
E :
‘Huge’ is an all inclusive creative PR consultancy with a difference…
We’re an original and funky consultancy, offering original expertise in four main areas:
Huge: PR
Huge: Events
Huge: Design
Huge: Fashion Styling
Each area has its own designated team of experts to assist with your queries, based under one roof for a uniform but innovative approach to your complete publicity needs.
These areas pull together to create the all inclusive consultancy that is Huge Promotions Ltd.
· As you get all these services under one roof, you save on time and money.
· The skilled diversity of Huge Promotions enables us to organise and manage an array of services from: fashion shows, press attention, copy writing, photography shoots and more.
· Huge has a fifteen strong team of in-house stylists, project and event co-ordinators, photographers, models and designers for your convenience.
· We can provide all personnel for a cost effective package.
· Media relations and contacts are one of the areas that we specialise in.
· We offer flexible terms and services to suit your individual aims and budget, and are all ears on listening to your ideas - offering ways in which we can help you turn them into a reality.
· We listen, we create and we deliver.
Visit our website at: www.hugepromotions.co.uk, you will see that we do things differently.
Diary of Huge Promotions Ltd:
The all inclusive fashion and lifestyle PR and events agency.
Week 7
This week we have been selling our client of maternity wear into the relevant press, and are getting great feedback for this new brand. We have assisted them on website copy writing, logo design, press release composition and distribution and of curse press liaising to get those all important column inches!
 We have also released the finalists of Real Hair awards to the press. Salons and hairdressers across Northamptonshire have been notified of their status and the awards are all set to wow the public and industry alike. With Gina Akers as the official compere for the evening, the event is attracting a large celebrity gathering!
 We have also liaised with interior design companies for our client of art work. Our client is set to exhibit in prestigious show rooms for a build of 850 cotemporary apartments!
A good PR agency will have all the contacts you need to utilise in getting your brand the exposure you crave. Its cliché, but it is a lot about who you know. If you do your own PR, we can’t stress enough that networking is so very useful in widening your circle.
 We have used our contacts and PR expertise in arranging for one of our hosiery clients to be featured on the lovely legs of Javine in a recent issue of Celebs on Sunday (The Mirror). She looked wonderful in the sassy colours our client stocks, and of course having a celebrity wear our clients products is fantastic publicity!
For further information, please do not hesitate to call us.
We’re happy to help, if you have any queries – simply drop us a line and we’re all ears.
We would enjoy telling you how we can get the press talking about you too!
About us:
Huge Promotions Ltd
LCB Depot
31 Rutland Street
Leicester
LE1 1RE
T: 0116 253 3418
E :
‘Huge’ is an all inclusive creative PR consultancy with a difference…
We’re an original and funky consultancy, offering original expertise in four main areas:
Huge: PR
Huge: Events
Huge: Design
Huge: Fashion Styling
Each area has its own designated team of experts to assist with your queries, based under one roof for a uniform but innovative approach to your complete publicity needs.
These areas pull together to create the all inclusive consultancy that is Huge Promotions Ltd.
· As you get all these services under one roof, you save on time and money.
· The skilled diversity of Huge Promotions enables us to organise and manage an array of services from: fashion shows, press attention, copy writing, photography shoots and more.
· Huge has a fifteen strong team of in-house stylists, project and event co-ordinators, photographers, models and designers for your convenience.
· We can provide all personnel for a cost effective package.
· Media relations and contacts are one of the areas that we specialise in.
· We offer flexible terms and services to suit your individual aims and budget, and are all ears on listening to your ideas - offering ways in which we can help you turn them into a reality.
· We listen, we create and we deliver.
Visit our website at: www.hugepromotions.co.uk, you will see that we do things differently.
Diary of Huge Promotions Ltd:
The all inclusive fashion and lifestyle PR and events agency.
Week 6
This week we have organised a photography shoot with one of our in house photographers, Scott Gilbert. Scott shot images of one of our clients art work to submit to interior magazines – Living Etc and Home Style. They wish to feature our client’s art work, thanks to our team of creative PR’s!
 We have had meetings with some of the hottest venues in the county in order to build the already successful events side of Huge Promotions Ltd. We’ve some fabulously glamorous ideas taking place this year, including fashion and catwalk shows that we are experts in.
 The team at ‘Huge’ is also putting together a number of PR, marketing and brand campaigns. As a PR Company, it is important that we keep our clients plans focused in developing their brand, gaining the best exposure we can for them in the media at large. With our strong contacts across the board, from consumer through to trade press – we push for as much exposure as possible. This week, we got one of our jewellery and hair accessory clients featured on TV’s Strictly Dance Fever – which is great publicity!
 We also arranged a round one judging process via an exhibition at a shopping centre in Northamptonshire, displaying the entries for regional hair awards ceremony, Real Hair Awards. The ceremony is touring the UK, launching on June 18th 2005 in Northampton.
For further information, please do not hesitate to call us.
We’re happy to help, if you have any queries – simply drop us a line and we’re all ears.
We would enjoy telling you how we can get the press talking about you too!
About us:
Huge Promotions Ltd
LCB Depot
31 Rutland Street
Leicester
LE1 1RE
T: 0116 253 3418
E :
‘Huge’ is an all inclusive creative PR consultancy with a difference…
We’re an original and funky consultancy, offering original expertise in four main areas:
Huge: PR
Huge: Events
Huge: Design
Huge: Fashion Styling
Each area has its own designated team of experts to assist with your queries, based under one roof for a uniform but innovative approach to your complete publicity needs.
These areas pull together to create the all inclusive consultancy that is Huge Promotions Ltd.
· As you get all these services under one roof, you save on time and money.
· The skilled diversity of Huge Promotions enables us to organise and manage an array of services from: fashion shows, press attention, copy writing, photography shoots and more.
· Huge has a fifteen strong team of in-house stylists, project and event co-ordinators, photographers, models and designers for your convenience.
· We can provide all personnel for a cost effective package.
· Media relations and contacts are one of the areas that we specialise in.
· We offer flexible terms and services to suit your individual aims and budget, and are all ears on listening to your ideas - offering ways in which we can help you turn them into a reality.
· We listen, we create and we deliver.
Visit our website at: www.hugepromotions.co.uk, you will see that we do things differently.
Diary of Huge Promotions Ltd:
The all inclusive fashion and lifestyle PR and events agency.
Week 5
We have settled into our new offices nicely at The Leicestershire Creative Business Depot. Being under the same roof as a number of other creative businesses is most beneficial to our clients as we can cater for all their PR and event needs, as well as giving them access to plenty of different design firms!
We have secured coverage for our clients in leading glossies such as Home Style and Living Etc (for our interior and lifestyle clients) and Elle and New Woman (for our fashion and beauty clients). With strong links in the media, we can successfully generate column inches and know who to speak to, to get them talking about our clients.
 Read our top tips in knowing the press and how they work, below. It is imperative to have good relationships with journalists.
We are also working on two huge events this year. The Real Hair Awards on June 18th 2005 and the Lifestyle Awards on October 8th 2005. Both events are set to wow the public and industries alike – so watch this space!
Huge’s Creative Coordinator, Cristie Herbert has recently featured in the careers section of a local newspaper, foretelling how she progressed into PR, and what it takes to be a good PR. See our tips below for more pointers!
 Cristie Herbert
We have been identifying trends in fashion, hair, beauty and lifestyle worlds as it is crucial we keep up to date and ahead of the game. As a sneaky peak for you – crochet and patterned tights in an assortment of colours are going to be big news for autumn/ winter. Olive greens, mustard, purple and chocolate browns will be the shades of the moment. 1950’s film noir glamour is hot, think Marilyn Monroe for inspiration!
We’ve also given our website a face lift to mark our new move to the funky ‘LCB’ Depot – take a look at www.hugepromotions.co.uk.
 TOP TIPSKnow Your Journalist· Read the section of the newspaper you are trying to target a press release at - a clever PR will know what a particular editor will pick up. They know their material and understand what journalists need.
· Timing is important. There’s no point in phoning at 4.30pm when a journalist has a 6.00pm deadline. Early mornings are best. There’s no point in phoning in advance either - about events nine months away. You have to choose your moment.
· Journalists often receive between 10 and 15 news releases a day, and assess within five seconds whether it will be used. Make your stand out – be clever with headlines and statistics, make them sit up and notice!
We’re happy to help, if you have any queries – simply drop us a line and we’re all ears. We would enjoy telling you how we can get the press talking about you too!
About us:
Huge Promotions Ltd
LCB Depot
31 Rutland Street
Leicester
LE1 1RE
T: 0116 253 3418
E :
‘Huge’ is an all inclusive creative PR consultancy with a difference…
We’re an original and funky consultancy, offering original expertise in four main areas:
Huge: PR
Huge: Events
Huge: Design
Huge: Fashion Styling
Each area has its own designated team of experts to assist with your queries, based under one roof for a uniform but innovative approach to your complete publicity needs.
These areas pull together to create the all inclusive consultancy that is Huge Promotions Ltd.
· As you get all these services under one roof, you save on time and money.
· The skilled diversity of Huge Promotions enables us to organise and manage an array of services from: fashion shows, press attention, copy writing, photography shoots and more.
· Huge has a fifteen strong team of in-house stylists, project and event co-ordinators, photographers, models and designers for your convenience.
· We can provide all personnel for a cost effective package.
· Media relations and contacts are one of the areas that we specialise in.
· We offer flexible terms and services to suit your individual aims and budget, and are all ears on listening to your ideas - offering ways in which we can help you turn them into a reality.
· We listen, we create and we deliver.
Visit our website at: www.hugepromotions.co.uk, you will see that we do things differently.
Diary of Huge Promotions Ltd:
The all inclusive fashion and lifestyle PR and events agency.
 Week 4
This week we have turned a corner in press coverage! We have achieved successful opportunities for our clients in leading publications such as Elle and Glamour magazine. Most consumer magazines are working on autumn trends and late summer stories. August and September are the months they are working on, so it is important we relate all our press releases and ideas to suit this. It is no good writing a press release on summer dresses and sending it to a monthly glossy who are working towards scarves, hats and gloves! It is vital to keep abreast of trends and maintain close relationships with the press. Here at Huge, we are experts in doing so!
Following our trend predictions, we all love the revival of the 1960’s. This trend is set to be hot for autumn/ winter 2005 – smoulder away! We also love classy bling, movie star style, iconic sparkle…who said sequins and diamonds were just for the dance floor?!
  As from May, we will officially reside at the funky Leicestershire Creative Business Depot, based in the cultural quarter of the city centre. Our new contact details are available on the website (www.hugepromotions.co.uk), along with our expanded new team of experts. Feel free to visit the site and view the ‘news and gossip’ sections too.
 2005 is the year of development for the events side of Huge Promotions. We have been meeting with the most prestigious venues of the East and West Midlands to collaborate with us and host a range of lavish parties and events. Speaking of which, we have Real Hair Awards Northamptonshire 2005 approaching on June 18th. This is an awards ceremony for talented professionals and salons to be recognised and rewarded. With titles such as ‘Colourist of the Year’, and Newcomer of the Year’ up for grabs – the competition is fierce and exciting! The event will be star studded and glamorous, in true Huge Promotions style. From more information, feel free to contact us.
We have also had enquiries from fashion, beauty and lifestyle business in need of PR. We’re happy to help, if you have any queries – simply drop us a line and we’re all ears. We would enjoy telling you how we can get the press talking about you too!
About us:
Huge Promotions Ltd
LCB Depot
31 Rutland Street
Leicester
LE1 1RE
T: 0116 253 3418
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