‘Huge’ also offer tailor made PR solutions – to meet most budgets, no matter how little – hiring a PR Company to do all of this and give you the professional edge, really isn’t as expensive as you think.

This week, we concentrate on media liaison on how to write a press release.

Press Releases

Set out your press release with the date and the words 'press release' marked clearly at the top, it is important that you identify its purpose.

Use an eye catching head line, possibly one that uses shocking statistics or poses a question to intrigue the reader into reading further.

You have to remember, journalists get 100's of press releases through each day and decide within 5 seconds whether they are going to use it or throw it away, so yours must stand out!

Try to keep releases to one page to avoid scrolling down/ turning the page - simple is best.

Throughout the release, ensure that you answer these questions in relation to your brand (the 5 w's and the 'h'):

• Who? (are you writing about)
• What? (is the brand, what's it all about, what are you selling?)
• Where? (can people get hold of it/ hear more)
• When? (is it available to purchase)
• Why? (should anyone be interested?)
• How? (can they get hold of it, contact you)

..You get the picture.

Tips:

Face to face meetings are always good. Take along your portfolio and some samples, give Editors a personal gift. You must, however - get the right contact name. Try not to bother the chief Editors too much, as they are very busy people!  Try their assistants instead.

You should ask each journalists preferred method of contact for best results, and try to get the right name, as opposed to the actual Editor.  For example, if you wish to promote a clothing label, contact the Fashion Editor.  If you wish to promote a catering company, contact the food or Lifestyle Editor.  Where you are unsure, try the Features Editor.

Tailor your release to each media type - try to mirror the language of each publication, the language of The FT for instance is very different to that of Glamour Magazine!

Keep in mind their lead-times, consumer press (glossy mags) work up to 6 months in advance so they'll be writing about summer when it's Xmas!  Nationals (newspapers) often work last minute, but it varies.

Finally, good luck!

This is friendly advice to start you off, but a PR company can do all this for you with a professional edge, it’s a lot of work to take on yourself! If and when you are ready for PR representation, please consider us...

Thank you, and good luck!...

‘Huge’ is a creative PR consultancy with a difference…

We provide PR and styling for the worlds of fashion, hair, beauty and lifestyle, and also cater for specialist events such as: fashion shows, hair awards, launches and exhibitions as well as having key personnel to help you pull it all together.

We are fresh, young and funky and offer insightful perspectives on everything we do.

Since we are based in Leicester, are rates are low but our expertise remains high!

We pride ourselves at tailor making a package to suit your individual aims, dreams and budget, and are all ears on listening to your ideas and offering ways in which we can help you turn them into a reality.

For a non obligatory quote or to find out more, call: 0116 225 9077 and ask for Beth, or email:

We look forward to hearing from you

Bethanie Lunn

Managing Director

www.hugepromotions.co.uk