WEEKLY SMALL BUSINESS NEWSLETTER - Supplying Internet Tips and Secrets Print E-mail
Is there something that remains frustrating about the internet that you want to have an answer for? Each week we find 10 top tips and secrets that will save you the time in finding them yourself.

 

This week's Newsletter contains:

1. A F_R_E_E download called ‘Website Tune-Up’

for all Front Page users

2. 10 New Internet and Business Tips and Secrets

3. Still available from last week a F_R_E_E ebook

on how to produce newsletters

%%%%%%%%%%%%%%%%%%%%

You are too busy…

This is how we assume you value your time.

So each week we find 10 top tips and secrets that

will save you the time in finding them yourself.

Note: Don’t forget you can email a question. Is there

something that remains frustrating about the internet

that you want to have an answer for? Simply press

reply to this email and we’ll either answer it by email

or add it to next week’s newsletter.

1. Ever wanted to ‘Find Out Your own IP Address?’

Then go here:

http://www.lawrencegoetz.com/programs/ipinfo/

2. Google image search! Although we don't know

specifically what the algorithm is for determining which

images appears at the top, it seems like images that are

named exactly the same as the original search phrase

do pretty well.

Presumably, people search for images in subjects they're

interested in, so here's how you might be able to exploit

this: Create small advertising images that contain your

URL and the reason why people should visit your site.

Name them in such a way that people might search and

find them. In other words, if you're running, oh...a web

marketing newsletter, you might call your images things like...

online_marketing.jpg internet_promotion.gif etc. Words

separated by underscores (_) seems to do better than

those without. Then, just upload them to your

site and submit those pages to Google.

3. Help others to help you… Prepare a standard letter in

reply to a problem that you see on a website or newsletter.

(How many times to you come across this in a frustrating

day?) In this reply subtly suggest you’d welcome anything

they could offer as publicity for your product. They may add

an advert with no cost to their next newsletter, which they

send to 10,000 people. So help others to help you!

4. Exploiting the "Reprint Rights" Phenomenon. If you feel

competent, write a report on your chosen subject. Make it full

of useful information and put in a few links back to your website

for further information or fuller listings. If the report is

good allow others to reprint it for f-r-e-e. Whilever it contains your

links you’ll be getting visitors to your website. If the report is

good you’ll also increase exposure and respect.

5. When designing your web page or a newsletter make sure

that your paragraphs are not too long each paragraph

should be no more than 3 or 4 sentences long. This is because

people on the web simply don't have the time or the inclination

to read long paragraphs.

6. Try to ensure that every web page contains links to other

pages. Preferably using page descriptions that include

keywords. This can often lead to a higher ranking for your

page.

 

7. Once you have created the page, ensure that the name

of the file in which it is saved contains the keyword and that

the individual words of the keyword are separated by hyphens.

In this case, instead of the name of the file being called

thebeautyofegypt.htm it should read the-beauty-of-egypt.htm.

This will get you a higher ranking in the few search engines

which give a lot of emphasis on the keyword being present

in the file name.

 

8. This method of naming files should also be remembered

when buying a new domain name. Don’t buy

thebeautyofegypt.com’ as the search engines recognise that

as one word and therefore it means nothing. It should read

the-beauty-of-egypt.com’; here the search engine will pick

out Egypt as it is a separate word.

9. I was once asked, "How do you find time to write books?"

I write each newsletter so that it forms the next few pages of a

book. Generally after a year of weekly newsletters you’ve

got the majority of the content you’ll ever need; which of course

you’d investigated and compiled on a weekly basis.

10. Why do web sites have frequently asked question pages?

It obviously saves time answering the same questions over

and over. But what can that teach us? Automation! The more

automated your business can become on the internet the more

time you can spend on the important things.

But first here is the page for your F_R_E_E ‘Front Page’

add-on download.

http://www.solution-shelf.com/FrontPage/ErrOmi/EULA/EULA.htm

Secondly here is your F_R_E_E ebook download on how

to produce successful newsletters.

http://www.email-despatch.co.uk/success.htm

Bye for now...

Andy Bolton

QUOTE: "Do not go where the path may lead, go instead where

there is no path and leave a trail." (Ralph Waldo Emerson)

Disclaimer: Whilst all products offered in this newsletter have been

tried and tested; please be aware we cannot guarantee any,

as every individual will use them in different ways and for

different purposes. Especially software… you’ll need to follow

the creator’s guidelines for maximum efficiency. So whilst

our suggestions are meant to be useful we cannot accept

responsibility for your usage.

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