Jo joined International trend reporting website WGSN in January 2002, where she worked as photo-journalist / editorial assistant on the What’s in Store and Youth Market directories.  She traveled extensively – to Japan, Australia, New York and throughout Europe’s fashion capitals, reporting on street fashion trends, retail and visual merchandising.  With a keen interest in youth culture and an eye for the next big thing, Jo is inspired by fashion as a means of self expression and enjoys nothing more than documenting photographically what’s happening at street level.

Dividing her time between Brighton and London, Jo has produced freelance work for Fashion Information and contributes on a monthly basis to L.A.- based, Cool Hunt website.

Jo is excited about being part of the Fashion Capital team, and will be producing weekly street trend reports over the coming months.