| Best dressed window in London - Selfridges and 3 mobile |
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In partnership with high-end department store Selfridges, the company is boasting that mobile technology will end the blind date as we know and hate it.
Selfridges and 3 mobile
Ever been on a blind date and been extraordinarily disappointed? Thought you were meeting a potential love interest when he was really worthy of freak show status? Well, according to 3, a new mobile company, they have rendered this unsightly scenario a complication of the past. In partnership with high-end department store Selfridges, the company is boasting that mobile technology will end the blind date as we know and hate it.
In one of the most stunning, attention grabbing window promotions I have ever seen, Selfridges windows have been turned into a bizarre mix of Japanese inspired characters and television-style dating show scenarios.
The result? High ratings for Selfridges. Customer interest is apparent. Loads of people walking down the street stop and stare at these window displays, which can only lead to higher sales for both 3 and Selfridges. The displays are interactive, clever and visually appealing. The windows incorporate both industries interests into the marketing scheme. According to a press release, “To celebrate this phenomenon 3 is hosting the world's first ever video mobile dating event at the Institute of Contemporary Arts (ICA) in
If you want to be a non-blind dater, all you have to do is visit Selfridges on To decide who makes final event, the public can log onto www.endoftheblinddate.com and vote for their favorite contestants. According to 3, “Only the most popular singles will make the grade so if you fancy someone in the gallery you'd better get voting. All you have to do is click on their image and their personal video ad will play, then you rate your date.â€
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