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Best dressed window in London - Prince of Patterns Print E-mail
Bold, passionate and full of life. That is what the Emilio Pucci label represents. The swirling patterns of bright colours and elegant, simple shapes make Pucci an unmistakable fashion staple. Often imitated but never outdone, Pucci leads the fashion world in upbeat chic for the woman who does not want to fade into the background.

Prince of Patterns

 

 

When walking down Sloane Street in Knightsbridge, I could not help but take head to the Pucci windows.  Although the display is simple, it totally encapsulates what the Pucci brand is so famous for.

 

On first glace, one would think the window looked like a simple visual merchandising scheme.  This basically shows passer-buyers what the store has to offer.

 

According to Bob Taylor of Taylor Associates, many stores view a window display as “an extension of the shop floor and tells the customer they will get a good value for their money. However, the mannequins wearing the clothing set this window apart from the ordinary. 

 

The mannequins are stark white, allowing the eye-popping colours of the Pucci designs to take centre stage.  Their raised hands add a touch of whimsy to the display and express the fun spirit Pucci embodies.

                                   

 

The late Marquis Emilio Pucci di Barsento became a fashion designer after a photograph of a woman wearing one of his creations wowed industry insiders. A former Olympic skater and a member of the Italian aristocracy, Marquis’s attitude towards clothing embodied all the flare and drama of post-war Italy.

 

Ten years after Marquis’s death in 2002, Christian Lucroix was made artistic director of Pucci.  According to Lacroix, “Emilio Pucci has always been part of my design pantheon and aspirations.  I am utterly thrilled by the prospect of something that is so very close to my heart and that has always excited me, namely, nurturing the intrinsic modernity or Emilio Pucci’s creations.”

 

                                   

 

From old-Hollywood favourites Marilyn Monroe and Elizabeth Taylor to modern day stars Kylie Minogue and Jennifer Lopez, Pucci has had a famous fan base as varied as the colours in the rainbow.  This shows the versatility his line offers: both classic and innovative, conservative and fashionable, aristocratic and funky.  There is truly something for every woman.

 

 

Where to find your own Pucci:

170 Sloane Street, London SW1

Selfridges, 400 Oxford Street, London W1

Harvey Nichols, 109-125 Knightsbridge, London SW1

21 New Cathedral Street, Manchester

Briggate, Leeds

The Mailbox, Birmingham

St. Andrews Square, Edinburgh

 

 

Dacia Abel

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