| How to apply for your collection to be showcased at the LFF boutique. |
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How to apply for your collection to be showcased at the LFF boutique
The LFF is a non profit making company and is not the principle seller in the shop. This is a legal constriction on the terms of trading between designers, the general public and the LFF. Consequently, all cheques and payments made for garments sold in the LFF boutique are direct to the designer. A nominal charge of £100 a week is invoiced monthly to each designer.
The first step is to contact the boutique directly
Kiki Athansiou - manageress
Unit 1.12 & 1.13 Kingly court, Carnaby Street, London, W1
Telephone: 020 7434 2329
Please make an appointment to meet and see Kiki directly.
 Kiki will inform the head office of suitable candidates having reviewed the collection in terms of quality, press, base fabrics, silhouette, colour, marketing support and the general mix of the collection with regards to the other designers e.g. does the collection offer real choice or will the collection split sales?
Head office representatives will then review the submitted stock.
If the designer is appropriate and can work approximately 4 hours over a 10 day period then a contract is offered.
The contract has to be signed by both parties before stock can be delivered in store.
The designer will then be placed on a roster and an estimated time will be given to the designer. PLEASE BE ADVISED THERE IS ALWAYS A WAITING LIST.
When your allocated time is available you will be given notice and then you will need to bring in your stock complete with stock sheets.
A meeting is then held with each designer to explain the workings of the concept.
It's great fun, it works and it provides designers with a central London stockist location which is frequented by buyers, buying houses, fashion journalists and stylists. What are you waiting for? Apply today!
Jenny Holloway
Industry Advisor
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