19^th December 2007

Dear All,

There’s no escaping Christmas mania and with less than a week to go retailers are banking on those last minute purchases. Apparently e-tailer’s are faring up nicely with a year-on-year increase in online sales both in the UK and the States. Looks like armchair shopping is really taking off – who needs to face the cold and crowds in this day and age!

Online Boutique Special Offer

In the spirit of giving we have a gift offer of our very own. Ever wanted your own unique online boutique to sell your latest designs and promote your label? Well now you can with the all new and improved FashionCapital Boutique. Due to launch at the end of this month the FashionCapital Boutique provides designers with their own boutique webpage which they can update as and when required. For those interested the cost is £250 plus VAT but for a limited period only we are offering boutique space with a 50% discount. To make the most of this opportunity and apply for a boutique you need to contact Vanessa at vanessa@fashioncapital.co.uk before the end of January 2008.

FashionExpo Feedback

Reports back from the first ever FashionExpo event in association with Profile have been fantastic. Over 1300 visitors attended the event and there was some great media coverage. If you attended then Expo organisers would love to hear your feedback. Please click on the link below to complete a short questionnaire and you’ll also be entered into a prize draw to win a HOBBS handbag worth £149.00.

http://www.cts-online.co.uk/reg.asp?showcode=fashionsurv07&URN=10415

Croydon College Designs at Enter Boutique

Last week saw the launch of the fabulous T-shirt designs from Croydon College fashion students at the Croydon branch of Enter Boutique. Local press engaged and it was great to see such a vibe occurring with the talented 26 fashion designers. Their t-shirts now have pride of place at the Croydon store with their own dedicated area and already the tills have been ringing!

Gayle Atkins Course Head of Croydon College said: “This particular series of Getting It Right First Time has surpassed all expectations. The project with TopShop head office team of Caren Downie and Rachel Proud has taken the seminars to new heights and all the students have derived real benefit from this series of seminars and workshops. Some of the designers are now keen to have their own label especially the six winners from Daisy May who will be having their stock sold at TopShop, Oxford Street. Our grateful thanks to Jenny for all her hard efforts here too – it’s all certainly paid off!”

The students will have their t-shirts stocked at the Croydon Enter boutique for the next two months after which time the winning brand will be announced based on number of units sold.

T-shirts are on sale now and are priced between £25 and £45 pounds – each one is exclusive and lovingly made!

Enter Boutique Croydon, Unit 2, Centrale Shopping Centre, 21 North End, Croydon CR0 1TY

On FC this Week...

Petrina De Gouttes experiences the Clothes Show Live firsthand, Becky Lyon checks out the ethical 'Make Your Mark' sustainable fashion design competition and Vivienne Westwood announces her return to the London Fashion Week catwalk in presszone.

Boutique Pick of the Week…

Manageress Hayleigh Amos at the Croydon Enter boutique informs us that Fashion Enter Essentials have been flying off the rails over there. Here we feature one of the designs - a pleated tie-neck dress also available online at www.enter-boutique.com

Pleated dress by Fashion Enter Essentials

£44.99

Wishing you all a very Merry Christmas and Best Wishes for 2008!

www.myspace.com/fashioncapital